The last remaining Blockbuster Video store, a beacon of nostalgic comfort in a streaming-dominated world, is owned by Ken and Debbie Tisher, alongside a group of local investors who have supported its operations. More than just a business, it’s a symbol of a bygone era and a testament to the enduring power of community.
A Relic of Rental History: The Story of Bend’s Blockbuster
The journey of this lone survivor in Bend, Oregon, is a fascinating tale of resilience and adaptation. Once part of a sprawling empire, the last Blockbuster now stands as a living museum, attracting visitors from across the globe.
The Rise and Fall of a Giant
Blockbuster Video, at its peak, was a cultural behemoth. For decades, it defined how people consumed movies and games. Its easily recognizable blue and yellow branding was synonymous with Friday nights and family entertainment. However, the advent of Netflix, streaming services, and on-demand video ultimately proved too much for the brick-and-mortar giant. In 2010, Blockbuster filed for bankruptcy, and over the following years, store closures became commonplace.
The Bend Blockbuster: A Survivor’s Tale
While corporate Blockbuster crumbled, the franchise in Bend, Oregon, found a way to persist. Through careful management, community support, and a healthy dose of nostalgia, it managed to outlive its corporate parent. The owners, Ken and Debbie Tisher, actively fostered a sense of community around the store, transforming it into more than just a place to rent movies.
More Than Just a Store: A Cultural Icon
Today, the Bend Blockbuster is more than just a video rental store; it’s a tourist attraction, a cultural landmark, and a symbol of resistance against the digital tide. Visitors flock to the store to experience the nostalgia of browsing shelves lined with movies, renting physical copies, and even obtaining a coveted Blockbuster membership card. The store has successfully capitalized on its unique position, offering merchandise and experiences that further enhance its appeal.
Frequently Asked Questions (FAQs) About the Last Blockbuster
Here are some of the most frequently asked questions about the last Blockbuster, offering insights into its operations, history, and future:
FAQ 1: What is the actual physical address of the last Blockbuster?
The last Blockbuster is located at 211 NE Revere Ave, Bend, OR 97701.
FAQ 2: How does the last Blockbuster make money?
While video rentals still contribute to its revenue, the store also generates income through merchandise sales (t-shirts, hats, keychains, etc.), souvenir items, and by offering the “Blockbuster Experience” – which includes renting the store out for private events.
FAQ 3: How much does it cost to rent a movie at the last Blockbuster?
Rental prices vary depending on the title and format (DVD or Blu-ray), but they generally range from $2 to $4 per movie. They also offer a membership program with associated discounts.
FAQ 4: How many employees does the last Blockbuster have?
The store typically employs a small staff, usually around 5-10 employees, depending on the season and business volume.
FAQ 5: What is the store’s social media presence like?
The last Blockbuster has a significant and active social media presence, particularly on Twitter (@Blockbuster_BD), where it engages with fans, shares updates, and leverages its unique position for humorous commentary and viral marketing.
FAQ 6: Does the last Blockbuster offer any unique or special events?
Yes! The store regularly hosts special events, including movie premieres, trivia nights, themed parties, and even overnight sleepovers within the store. These events contribute significantly to its popularity and revenue.
FAQ 7: What are the biggest challenges facing the last Blockbuster?
The biggest challenges are consistent with any physical rental business: competition from streaming services, maintaining a current and attractive inventory, and attracting new customers in a digital age. The rising cost of maintaining a physical storefront also presents an ongoing challenge.
FAQ 8: What is the future outlook for the last Blockbuster?
While its long-term survival is not guaranteed, the store’s owners are actively seeking innovative ways to ensure its future. This includes expanding its merchandise offerings, enhancing the “Blockbuster Experience,” and further leveraging its unique cultural status. Continued community support is crucial.
FAQ 9: Is the store a franchise, or is it independently owned and operated?
It’s a franchise, but the owners operate it independently. While it still uses the Blockbuster name and branding, it’s not affiliated with the now-defunct corporate Blockbuster.
FAQ 10: Can I buy a membership to the last Blockbuster online?
While online sales might be an option in the future, currently memberships must be purchased in person at the Bend, Oregon store. This adds to the unique experience of visiting the location.
FAQ 11: What’s the most popular movie that gets rented at the last Blockbuster?
While preferences fluctuate, classic films and popular new releases consistently rank high. Horror movies, comedies, and family films also perform well. Often, the nostalgia factor plays a significant role in rental choices.
FAQ 12: Has Netflix or any other streaming service tried to acquire or collaborate with the last Blockbuster?
There have been discussions and some informal interactions, but as of now, no formal acquisition or significant collaboration with Netflix or any other major streaming service has occurred. However, the store has capitalized on its unique story in online content, indirectly benefiting from the publicity.
The Enduring Appeal of Nostalgia
The success of the last Blockbuster is a testament to the enduring power of nostalgia. In a world increasingly dominated by digital experiences, the store offers a tangible connection to a simpler time, when renting a movie was an event in itself.
A Reminder of a Simpler Time
For many, the familiar blue and yellow logo evokes fond memories of childhood, family movie nights, and the thrill of discovering new films on the shelves. The store provides a physical and emotional connection to a past that is increasingly fading from view.
The Human Element
In addition to nostalgia, the last Blockbuster thrives on the human element that is often missing in the digital world. The store’s employees are passionate about movies and are eager to offer recommendations, creating a personalized experience that online algorithms simply cannot replicate.
Conclusion: The Last Blockbuster and its Legacy
The last Blockbuster in Bend, Oregon, represents more than just a video rental store; it’s a symbol of resilience, community, and the enduring power of nostalgia. While the future of the store remains uncertain, its current success demonstrates that there is still a place for physical media and human connection in the digital age. Owned by Ken and Debbie Tisher alongside supporting local investors, the store stands as a testament to the idea that sometimes, the best things in life are worth fighting for. Its continued survival hinges on its ability to adapt, innovate, and continue to offer a unique and memorable experience to its customers. The last picture show might be over for the rest of the world, but in Bend, Oregon, the Blockbuster legacy lives on.