The last Blockbuster Video on Earth stands defiant in Bend, Oregon, a testament to a bygone era of physical media and shared movie-going experiences. This lone survivor isn’t just a nostalgia trip; it’s a thriving community hub, a symbol of resilience, and a window into a shifting cultural landscape.
A Relic of the Past, A Beacon of the Present
While streaming services have decimated the video rental market, this particular Blockbuster, managed by Sandi Harding, has not only endured but arguably flourished. Its success is a complex equation involving strategic merchandising, a loyal customer base, and a strong dose of community spirit. The store is more than just a place to rent movies; it’s a gathering place, a repository of local memories, and a symbol of Bend’s unique character. Stepping inside is akin to stepping back in time, greeted by the familiar scent of popcorn, the brightly colored aisles, and the tangible presence of physical media – something increasingly rare in our digital world. The store’s survival isn’t merely accidental; it’s a calculated effort to offer an experience that streaming simply can’t replicate: the joy of discovery, the connection to a community, and the undeniable charm of browsing physical media.
Why Bend? The Perfect Storm
The survival of the Bend Blockbuster isn’t entirely about luck. Several factors contributed to its unlikely success.
The Community Connection
Bend, Oregon, is a city known for its strong sense of community and its appreciation for local businesses. This support has been crucial in keeping the Blockbuster afloat. Local residents actively choose to rent movies from the store, valuing the personal connection and the opportunity to support a beloved institution. Events and promotions, like special movie screenings and themed parties, further solidify this bond.
The Power of Nostalgia
Nostalgia plays a significant role in the store’s appeal. Many visitors, both locals and tourists, are drawn to the Blockbuster for the opportunity to relive childhood memories and reconnect with a simpler time. The store has actively embraced this nostalgia, maintaining a classic Blockbuster aesthetic and offering a wide selection of retro movies and video games.
A Unique Inventory
While streaming services offer vast libraries of content, they often lack the depth and breadth of selection that the Bend Blockbuster provides. The store carries a wide range of titles, including independent films, obscure documentaries, and classic movies that are often unavailable on streaming platforms. This diverse inventory appeals to a wide range of tastes and provides a compelling alternative to the algorithms of streaming services. They also carry a large selection of Oregon Ducks and Oregon State Beavers gear.
The Future of the Last Blockbuster
The future of the Bend Blockbuster is uncertain, but its continued success is a testament to the power of community, nostalgia, and a unique value proposition. While the store faces ongoing challenges, its ability to adapt and innovate has allowed it to thrive in a rapidly changing landscape. The story of the last Blockbuster is not just a story of survival; it’s a story of hope, resilience, and the enduring power of human connection.
Frequently Asked Questions (FAQs) about the Last Blockbuster
Here are some frequently asked questions about the last Blockbuster Video, answered with in-depth information.
FAQ 1: Where exactly is the last Blockbuster located?
The last Blockbuster Video is located at 211 NE Revere Ave, Bend, OR 97701. It’s easily accessible and has become a popular tourist destination, often drawing long lines of visitors eager to experience the nostalgia of the video rental era.
FAQ 2: When did this Blockbuster become the last one?
The Bend Blockbuster officially became the last remaining Blockbuster in the world in July 2019 after the closure of the last two remaining stores in Australia.
FAQ 3: Who owns and manages the Bend Blockbuster?
The store is owned by Ken Tisher and managed by Sandi Harding. Sandi has been instrumental in keeping the store alive and relevant by fostering a strong community connection and implementing innovative marketing strategies.
FAQ 4: How has the store managed to stay open while others closed?
Several factors contribute to its survival. Community support is paramount. The store has cultivated a loyal customer base that values the personal experience and the opportunity to support a local business. They also have strong merchandise sales, and a significant income stream comes from tourism. Clever marketing strategies, including themed events and collaborations with local businesses, also help.
FAQ 5: What can you rent at the last Blockbuster?
The store offers a wide selection of DVDs and Blu-rays, including new releases, classic movies, independent films, and children’s movies. They also have a selection of video games for various consoles, adding to the appeal for families and gamers.
FAQ 6: Does the store offer any unique merchandise?
Yes! The store has a thriving merchandise business selling Blockbuster-branded apparel, mugs, keychains, and other souvenirs. These items have become highly sought-after collector’s items, contributing significantly to the store’s revenue. They also have unique t-shirts, some of which are designed by the employees themselves.
FAQ 7: Can I still get a Blockbuster membership at the Bend location?
Absolutely! You can become a Blockbuster member at the Bend location and enjoy the perks of renting movies and games. The membership process is straightforward and adds to the nostalgic experience of visiting the store.
FAQ 8: What are some of the popular events held at the Blockbuster?
The Bend Blockbuster is known for hosting various events, including movie screenings, themed parties, costume contests, and celebrity appearances. These events attract large crowds and contribute to the store’s vibrant atmosphere. They often host events in collaboration with local breweries and restaurants.
FAQ 9: Has Netflix or other streaming services contacted the store?
Yes, Netflix has acknowledged the store’s existence and has even engaged in some lighthearted interactions on social media. However, there are no known plans for a formal partnership or collaboration. They did send the store a Blockbuster-themed holiday light display.
FAQ 10: Is visiting the last Blockbuster worth the trip?
For movie lovers and nostalgia enthusiasts, a visit to the last Blockbuster is an unforgettable experience. It’s an opportunity to step back in time, reconnect with a simpler era, and support a unique and beloved institution. The store offers a tangible connection to the past that streaming services simply cannot replicate.
FAQ 11: Does the store ship merchandise or rent movies online?
While the store does not currently rent movies online, it does sell merchandise through its website. This allows fans from around the world to support the store and purchase Blockbuster-branded memorabilia. The online store helps to supplement the store’s revenue and expand its reach beyond Bend, Oregon.
FAQ 12: What can I do to help support the last Blockbuster?
There are several ways to support the last Blockbuster. Visiting the store, renting movies, purchasing merchandise, and spreading the word are all great ways to help. You can also follow the store on social media and engage with its content. Every little bit helps to ensure the survival of this beloved cultural icon.