NOW TV, now known as NOW, offers a variety of entertainment packages, and accessing movies requires a specific subscription. To watch movies on NOW, you’ll need a NOW Cinema Membership, which is currently priced at £9.99 per month.
Understanding NOW’s Cinema Membership
NOW (formerly NOW TV) operates on a membership basis, providing access to different content through separate subscriptions. Unlike traditional on-demand platforms where you rent individual movies, NOW offers a subscription model similar to Netflix or Disney+, granting access to a wide library of films. The key to unlocking this cinematic treasure trove is the NOW Cinema Membership. It’s crucial to understand what this membership entails and how it differentiates from other offerings on the platform.
The Value Proposition of NOW Cinema
The NOW Cinema Membership isn’t just about access to films. It’s about offering a curated selection of blockbusters, classics, and independent movies, refreshed regularly. This means there’s always something new to discover. Moreover, the membership often includes perks like ad-free streaming and the ability to stream on multiple devices simultaneously (depending on your Boost subscription, discussed later). Consider it a cost-effective alternative to repeatedly renting individual films, particularly for avid movie watchers.
Decoding the NOW Membership Landscape
Before diving deeper into the cost, let’s understand the broader NOW membership options. This will help you make an informed decision about whether the Cinema Membership aligns with your overall entertainment needs.
Other NOW Membership Options
NOW offers memberships for:
- Entertainment Membership: Focuses on TV shows, reality TV, and documentaries.
- Sports Membership: Grants access to live sports events, including Premier League football and Formula 1.
- Hayu Membership: Provides a deep dive into reality TV shows.
It’s important to note that the Cinema Membership is separate from these. You can subscribe to multiple memberships simultaneously, tailoring your NOW experience to your specific interests. However, each membership incurs its own monthly cost.
Deeper Dive into NOW Cinema Pricing & Features
Let’s examine the cost and features of the NOW Cinema Membership in more detail. Understanding these nuances will help you determine the true value for your money.
The Core Cost: £9.99 Per Month
As stated earlier, the current cost for the NOW Cinema Membership is £9.99 per month. This fee grants you unlimited access to the on-demand movie library included with the Cinema Membership.
The “Boost” Add-on: Enhancing Your Viewing Experience
The NOW Boost add-on is a separate subscription that enhances your NOW experience, regardless of the specific membership you hold (Cinema, Entertainment, etc.). NOW Boost costs an additional £6 per month (on top of your Cinema Membership) and provides the following benefits:
- Full HD Streaming: Upgrades your viewing quality from standard definition to full high definition (1080p).
- Ad-Free Streaming: Removes ads from on-demand content (excluding live channels).
- 3 Devices at Once: Allows you to stream on three devices simultaneously, compared to the standard one device limit.
- Surround Sound: Enhances audio quality with surround sound capabilities.
The decision to add Boost depends on your priorities. If high-quality visuals, ad-free viewing, and multi-device streaming are important to you, then the additional cost might be worthwhile.
FAQs: Your NOW Cinema Questions Answered
Here are some frequently asked questions to further clarify the details surrounding NOW Cinema and its pricing:
1. Is there a free trial for NOW Cinema?
NOW frequently offers free trials, but the availability and duration vary. Check the official NOW website or app for current promotions. Be sure to read the terms and conditions carefully, as free trials often convert to a paid subscription automatically.
2. Can I cancel my NOW Cinema Membership at any time?
Yes, you can cancel your NOW Cinema Membership at any time. There are no long-term contracts. Your access will continue until the end of your current billing cycle.
3. What kind of movies are included with the NOW Cinema Membership?
The NOW Cinema Membership boasts a wide selection of blockbuster movies, critically acclaimed films, family-friendly titles, and classic movies. The library is constantly updated, ensuring a fresh and diverse selection.
4. How often are new movies added to NOW Cinema?
New movies are added to NOW Cinema regularly, typically every month. They also cycle out old movies to make room for new releases, keeping the selection fresh and exciting.
5. Is NOW Cinema available on all devices?
NOW is compatible with a wide range of devices, including smart TVs, smartphones, tablets, streaming sticks (like Roku and Fire TV), and gaming consoles (like PlayStation and Xbox).
6. Can I download movies to watch offline with NOW Cinema?
No, NOW does not currently offer the ability to download movies for offline viewing. You need an active internet connection to stream content.
7. Does NOW Cinema offer 4K streaming?
No, NOW does not currently offer 4K streaming, even with the Boost add-on. The maximum resolution is Full HD (1080p) with Boost.
8. How does NOW Cinema compare to other streaming services like Netflix or Disney+?
NOW Cinema offers a different model than Netflix or Disney+. Its primary difference is the lack of original content comparable to these competitors, relying more heavily on acquired licenses. However, it can be more cost-effective for those who primarily watch movies and don’t need original series. The content library size and freshness will vary compared to the other services. Carefully consider your viewing habits and preferences when making a decision.
9. Can I watch NOW Cinema without a broadband connection?
You need an active broadband connection to stream content on NOW. The required speed will depend on the streaming quality you choose.
10. Are there any hidden fees or extra charges associated with NOW Cinema?
The only additional charge associated with NOW Cinema is the optional Boost add-on. There are no other hidden fees or extra charges.
11. How do I manage my NOW Cinema Membership?
You can manage your NOW Cinema Membership through the “My Account” section on the NOW website or app. This allows you to cancel, upgrade, or modify your subscription.
12. If I have the Entertainment Membership, can I upgrade to the Cinema Membership?
Yes, you can easily add the Cinema Membership to your existing Entertainment Membership. This will give you access to both TV shows and movies. You can manage your subscriptions in the “My Account” section.
Conclusion: Is NOW Cinema Right for You?
Ultimately, the value of the NOW Cinema Membership depends on your individual viewing habits and preferences. If you’re a frequent movie watcher looking for a cost-effective way to access a wide range of films, then the £9.99 monthly fee (plus £6 for Boost, if desired) can be a worthwhile investment. However, if you primarily watch TV shows or require 4K streaming, other streaming services might be a better fit. Consider your needs, explore the available content, and weigh the cost against the benefits to make an informed decision.