Did NBC lose money on the Olympics?

Did NBC lose money on the Olympics?

NBC almost certainly did not make a profit on these Winter Olympics—as of last night’s primetime replay of the closing ceremonies, NBC had yet to provide guidance either way, an uncharacteristic silence which translates to a resounding nope—although making money on the event is never a given.

Which NBC channel shows Olympics?

USA Network, the platform that now hosts many of NBC Sports’ most high-profile events, will be the cable home of the Winter Olympics, televising nearly 400 hours across 19 days and nights. Over the course of the Games, USA Network will feature all 15 sports in the Winter Olympics program and many live medal events.

What happened to NBC Olympic host?

Because of Covid concerns, the network sent only a limited crew to cover the Winter Games. Tirico originally was going to stay in China through Thursday, and then was scheduled to depart to Los Angeles for coverage of the Super Bowl. After that coverage, Tirico will host the remainder of the Games from Stamford.

How much did NBC pay for the Olympics?

$7.75 billion
NEW YORK — There were many reasons to think NBC made a savvy business deal in 2014 when it locked up the American media rights to the Olympics through 2032 for $7.75 billion. As the Beijing winter games come to a close, it’s harder to see them now.

How bad were the Olympics tv ratings?

In the United States, though, with the exception of the post-Super Bowl bump, ratings for the Games have bounced off the bottom of the ocean floor at historic lows. Just 16 million people tuned in for the Opening Ceremony, 43 percent below the 2018 Games in a similar time zone.

Why are Olympic TV ratings so low?

There’s the general decline in TV viewing; a 13-hour time difference between Beijing and the East Coast; a controversy over the host country’s human rights record; fewer fans attending due to Covid-19 restrictions; and potential viewer fatigue with a second Olympics just six months after the summer games.

Why is NBC not playing the Olympics?

“The announce teams for these Olympics, including figure skating, will be calling events from our Stamford (Conn.) facility due to Covid concerns,” NBC Sports comms chief Greg Hughes told USA Today.

Where can I watch NBC Olympics?

NBCUniversal will present a Winter Olympics-record 2,800+ hours of coverage across NBC, Peacock, USA Network, CNBC, NBCOlympics.com and the NBC Sports app when the XXIV Olympic Winter Games from Beijing, China, begin this February.

What happen to Bob Costas?

Costas left HBO to sign with MLB Network in February 2009. On April 23, 2021, it was announced that Costas would be returning to HBO to host a quarter-yearly interview show called Back on the Record.

Who are NBC Olympic hosts?

NBC News’ Craig Melvin will host TODAY from Beijing and will serve as NBC’s on-site host over the middle weekend of the Games. Maria Taylor, who made her NBC Olympics debut in Tokyo, will host Prime Plus in the Games’ second week.

How much did NBC pay China for the Olympics?

The feel-good production is driven by the need to deliver large audiences to satisfy advertisers and to recoup prodigious rights fees. NBC’s parent company, Comcast Corp., paid about $1.3 billion to the International Olympic Committee to carry this year’s Olympics, and billions more to broadcast future Games.

How long does NBC hold rights to the Olympics?

The success of the Games is critical to NBC. Even as streaming services like Netflix and Disney+ have lured millions of people from broadcast networks, sports have remained a reliable moneymaker. The company has exclusive broadcast rights to the Olympics through 2032, at a cost of $7.75 billion.

Are viewers boycotting Olympics?

Among the American public 57 percent agreed with the boycott while just 18 percent disagreed. The remaining 23 percent said they did not know or held no opinion. Among those who intend to watch the Winter Olympics, the margin rose to nearly 4 to 1 – with 67 percent agreeing with the boycott and 17 percent disagreeing.

Does anyone even watch the Olympics?

An average of 12.3 million nightly viewers per day have watched the Winter Olympics on Comcast Corp.’s NBCUniversal TV and streaming channels through Feb. 8. That compares with about 23 million viewers at the same point for the 2018 games in PyeongChang, South Korea, according to an NBC spokesman.

Is anybody even watching the Olympics?

USA averaged 1.4 million primetime viewers and 937,000 total day viewers during the Games. NBCU said overall, the cumulative audience of the Beijing Olympics 160 million persons watched the Olympics across their video platforms.

Why is NBC not showing medal ceremonies?

With the 2022 Winter Olympics taking place in Beijing in less than two weeks, NBC Sports announced Wednesday that it will not be sending any announcing teams to this year’s Games — citing “COVID concerns.”

Is NBC boycotting the Olympics?

NBC Sports on Wednesday confirmed it will not be sending any announcing teams to the 2022 Beijing Winter Olympic Games, citing COVID-19 concerns. “The announce teams for these Olympics, including figure skating, will be calling events from our Stamford (Conn.)

Will NBC show the Olympics?

For the second consecutive Winter Games and third overall, NBC will broadcast its primetime Olympic show live across all time zones. Primetime begins each night at 8 p.m. ET, except for Sundays (7 p.m. ET).

Does NBC show Olympics live?

Can you watch the Olympics for free?

If you have cable access to NBC, you can also watch livestream coverage of the Winter Olympics for free through the NBC Sports app (just sign in with their cable provider). For everyone else, here’s how to watch or stream the events online.