The last Blockbuster Video store on Earth stands defiantly in Bend, Oregon, a nostalgic beacon in a world dominated by streaming services. More than just a rental shop, it’s a living museum of pre-internet entertainment, a testament to community, and a quirky tourist destination drawing visitors from across the globe.
A Relic of the Rental Revolution
Bend, Oregon, a city known for its craft breweries and outdoor adventures, might seem an unlikely location for a cinematic time capsule. Yet, this unassuming town is home to the world’s only remaining Blockbuster, a franchise that once boasted over 9,000 stores worldwide. The store, owned by Sandi Harding, has become a cultural phenomenon, attracting both curious onlookers and dedicated movie buffs eager to relive the experience of browsing aisles filled with physical media.
The story of Blockbuster’s rise and fall is well-documented. From its aggressive expansion in the 1980s and 90s to its failure to adapt to the digital age, the company’s trajectory serves as a cautionary tale. The rise of streaming services like Netflix, coupled with the increasing convenience of on-demand content, ultimately led to Blockbuster’s demise. By 2014, almost all of the company’s corporate-owned stores had closed their doors.
However, a handful of franchise locations managed to cling to life. Harding’s Bend store, along with a few others in Alaska, held on for several years. Eventually, Bend became the final holdout, a solitary reminder of a bygone era.
The secret to its survival? Harding cites a combination of factors: a loyal customer base, a strong sense of community, and a healthy dose of nostalgia. Unlike the corporate behemoth, this Blockbuster focuses on providing personalized service, fostering relationships with customers, and offering a unique experience that streaming services simply can’t replicate. The store also benefits from its location in a smaller city, where the sense of community is stronger and the pace of life is slower.
Inside the Bend Blockbuster: More Than Just Movies
Stepping inside the Bend Blockbuster is like stepping back in time. The familiar blue and yellow color scheme, the rows of VHS tapes and DVDs, and the distinctive scent of popcorn evoke a powerful sense of nostalgia. The store is more than just a place to rent movies; it’s a gathering place, a community hub, and a living museum.
- The Rental Experience: Customers can browse through thousands of titles, ranging from classic films to recent releases. The store’s employees are knowledgeable and passionate about movies, offering recommendations and personalized service that you won’t find online.
- The Merchandise: The store sells a variety of Blockbuster-themed merchandise, including t-shirts, hats, mugs, and even VHS tapes of popular movies. These items have become popular souvenirs for visitors from around the world.
- The Community: The Bend Blockbuster is a vital part of the local community. The store hosts events, movie nights, and fundraising activities, bringing people together and fostering a sense of belonging. It’s a place where locals can connect with each other, share their love of movies, and support a beloved local business.
The Future of the Last Blockbuster
While the future is uncertain, Sandi Harding is committed to keeping the Bend Blockbuster alive for as long as possible. She has embraced the store’s unique status as a tourist destination, welcoming visitors from across the globe and offering a glimpse into a bygone era.
Harding has also explored innovative ways to generate revenue and keep the store relevant. This includes offering limited-edition merchandise, hosting special events, and even listing the store on Airbnb, allowing guests to spend the night in a Blockbuster-themed room.
The Bend Blockbuster is more than just a store; it’s a symbol of resilience, community, and the enduring power of nostalgia. It’s a reminder that even in the face of technological advancements, there’s still a place for human connection and shared experiences. As long as there are people who appreciate the magic of movies and the joy of browsing a physical rental store, the last Blockbuster will continue to thrive.
Frequently Asked Questions (FAQs)
Here are some of the most commonly asked questions about the last Blockbuster store in Bend, Oregon:
What is the Address of the Last Blockbuster?
The last Blockbuster Video store is located at 211 NE Revere Ave, Bend, OR 97701, United States.
How Can I Support the Bend Blockbuster?
You can support the store by visiting it, renting movies, buying merchandise, or simply spreading the word about its unique status. You can also purchase items from their online store and follow them on social media. Purchasing a membership is a great way to show your support even if you don’t live nearby.
Is the Store Still Profitable?
While profitability fluctuates, the store relies heavily on tourism and merchandise sales. Sandi Harding actively seeks creative ways to generate revenue, including partnerships and special events, to ensure the store’s survival.
What Kind of Merchandise Does the Blockbuster Sell?
The store sells a wide range of Blockbuster-themed merchandise, including t-shirts, hats, mugs, stickers, keychains, and even authentic Blockbuster employee uniforms. You can also find vintage VHS tapes and DVDs.
Does the Blockbuster Still Rent VHS Tapes?
Yes, the Bend Blockbuster still rents VHS tapes, although the selection is limited. VHS tapes are a novelty item and a big draw for nostalgic visitors.
Can I Rent a Movie Online From the Bend Blockbuster?
No, the Bend Blockbuster does not offer online movie rentals. The store’s focus is on the in-store rental experience.
What is the Membership Fee at the Bend Blockbuster?
Membership fees vary depending on the type of membership. It’s best to contact the store directly or visit their website for the most up-to-date pricing information.
Does the Store Host Any Special Events?
Yes, the Bend Blockbuster hosts a variety of special events, including movie nights, costume parties, and themed celebrations. Check their social media pages or website for a calendar of upcoming events.
How Did the Bend Blockbuster Become the Last One?
The store survived due to a combination of factors, including a loyal customer base, a strong sense of community, and a franchise agreement that allowed them to operate independently from the struggling corporate structure.
Is Sandi Harding, the Owner, Often at the Store?
Sandi Harding is actively involved in running the store and is often present to greet customers and share her passion for movies. She’s become a local celebrity and a symbol of the store’s enduring spirit.
Are There Any Plans to Close the Bend Blockbuster?
Currently, there are no plans to close the store. Sandi Harding is committed to keeping it open for as long as possible, but its long-term survival depends on continued support from the community and visitors. Economic conditions and changes in consumer behavior will ultimately determine its future.
Is it Worth Visiting the Last Blockbuster?
Absolutely! Visiting the Bend Blockbuster is a unique and nostalgic experience that offers a glimpse into a bygone era. It’s a must-see destination for movie lovers, pop culture enthusiasts, and anyone looking to relive the magic of the video rental experience.