The iconic Starcourt Mall from Stranger Things 3, a shimmering monument to 1980s consumerism and a crucial battleground against the Mind Flayer, wasn’t entirely a figment of the Duffer Brothers’ imagination. In reality, the majority of the mall scenes were filmed at the Gwinnett Place Mall in Duluth, Georgia, offering fans a tangible connection to the show’s thrilling narrative.
Gwinnett Place Mall: From Retail Powerhouse to Demogorgon Den
Gwinnett Place Mall, once a vibrant shopping destination, had fallen into a state of decline prior to being selected as the primary filming location for Stranger Things 3. This existing ambiance of partially vacant stores and faded grandeur actually contributed to the show’s aesthetic, adding a layer of authenticity to the fictional Starcourt Mall. The production team skillfully utilized the existing architecture and then meticulously dressed the space, injecting it with the vibrant colors, retro signage, and bustling storefronts that defined the 1980s shopping experience.
A Transformation Unlike Any Other
The transformation of Gwinnett Place Mall into the Starcourt Mall was an impressive feat of set design. The production team painstakingly recreated iconic 1980s retailers such as The Gap, Waldenbooks, Claire’s, and even a fictional Scoops Ahoy ice cream parlor. The level of detail was astonishing, immersing viewers in the world of Hawkins, Indiana, as if they had stepped back in time. The mall’s food court, corridors, and anchor stores were all seamlessly integrated into the show’s narrative, creating a believable and memorable setting for the unfolding drama.
Exploring the Legacy of Starcourt: Beyond the Demogorgons
While the physical Starcourt Mall represented a fictional entity, it became instantly iconic for its role in Stranger Things 3. Its design perfectly captured the optimistic consumerism of the 1980s while simultaneously hinting at the underlying darkness that plagued Hawkins. The mall served not only as a backdrop for the story but also as a symbolic representation of the era and the characters’ evolving lives.
The show’s success significantly impacted Gwinnett Place Mall, albeit temporarily. After filming concluded, much of the set was dismantled, and the mall continued its struggle to reinvent itself. However, the association with Stranger Things remains a significant part of its history, attracting fans and curious visitors eager to experience a piece of the show’s magic. Though it may not look exactly like the Starcourt Mall anymore, the echoes of Demogorgon battles and retro shopping sprees still resonate within its walls.
Frequently Asked Questions (FAQs) About the Starcourt Mall Location
Here are some frequently asked questions about the filming location of the Starcourt Mall, addressing common queries and providing deeper insights into the subject:
FAQ 1: Was the Entire Starcourt Mall Real?
No. While the Gwinnett Place Mall provided the core structure and many of the interior locations, certain elements were added or enhanced through set design and visual effects. For instance, some of the exterior shots and the massive food court battle scenes required elaborate set extensions and digital enhancements to create the final, sprawling Starcourt Mall seen on screen.
FAQ 2: Can I Still Visit Gwinnett Place Mall?
Yes, Gwinnett Place Mall is still technically open, though the majority of its stores are vacant. While it no longer resembles the Starcourt Mall seen in Stranger Things 3, you can still walk through its corridors and experience the space where much of the filming took place. Be aware that it is not a tourist attraction in the traditional sense and lacks the set decorations and ambiance present during filming.
FAQ 3: Were Other Locations Used for Starcourt Mall Scenes?
Yes, while Gwinnett Place Mall was the primary location, other filming locations were used for specific scenes. Soundstages were likely used for some interior shots, particularly those involving extensive special effects or controlled environments. The ice rink scene, for example, may have been filmed at a separate ice rink location.
FAQ 4: Did Local Businesses Participate in the Filming?
The Stranger Things production team recreated many iconic 1980s retailers and restaurants within the mall. While some local businesses may have provided props or support, the storefronts depicted in the show were largely fictionalized representations of existing brands, not actual operating businesses.
FAQ 5: What Happened to the Starcourt Mall Sets After Filming Wrapped?
Most of the sets and decorations were dismantled after filming concluded. The production team likely salvaged reusable materials and props, while the remaining elements were removed to return the mall to its pre-production state.
FAQ 6: Did the Filming of Stranger Things Help Revitalize Gwinnett Place Mall?
While the filming of Stranger Things 3 generated significant buzz and attracted attention to Gwinnett Place Mall, it did not lead to a lasting revitalization. The mall continues to struggle with vacancy and declining foot traffic. However, its connection to the show remains a unique aspect of its history.
FAQ 7: Are There Any Stranger Things Tours of Gwinnett Place Mall?
While official tours dedicated solely to the Stranger Things filming location at Gwinnett Place Mall are not regularly available, some unofficial fan-led tours or self-guided explorations may be possible. Research online resources and fan communities for potential opportunities. However, remember to respect the property and its current tenants during any visit.
FAQ 8: How Long Did Filming Take at Gwinnett Place Mall?
The filming of Stranger Things 3 at Gwinnett Place Mall likely spanned several months, encompassing set construction, principal photography, and dismantling. The production team would have required significant time to transform the mall into the Starcourt Mall and capture all the necessary scenes.
FAQ 9: Were the Actors Actually Ice Skating in the Mall Scene?
For the ice skating scene, it’s likely the actors trained and performed on a real ice rink. Whether this was built inside Gwinnett Place or filmed elsewhere and integrated into the scene through editing and visual effects is uncertain, but the performance appears authentic suggesting proper training.
FAQ 10: How Accurate Was the Representation of 1980s Malls in Stranger Things?
The depiction of the Starcourt Mall in Stranger Things 3 was remarkably accurate in capturing the atmosphere and aesthetics of 1980s shopping malls. The attention to detail, from the store designs to the fashion and music, created a nostalgic and immersive experience for viewers.
FAQ 11: Is Gwinnett Place Mall Still Open to the Public?
Yes, Gwinnett Place Mall is still officially open to the public. However, be aware that many of its stores are vacant and the mall may not offer the same shopping experience it once did. Visitors should check current operating hours and conditions before planning a trip.
FAQ 12: What Future Plans Exist for Gwinnett Place Mall?
The future of Gwinnett Place Mall remains uncertain. Various redevelopment plans have been proposed over the years, ranging from mixed-use developments to revitalization efforts focused on attracting new tenants. However, no concrete plans have been implemented to date, and the mall’s long-term viability remains a subject of ongoing discussion and speculation.
The Starcourt Mall, brought to life through the creative use of Gwinnett Place Mall and the artistry of the Stranger Things production team, stands as a testament to the power of storytelling and the enduring allure of the 1980s. While the physical location may not fully reflect its on-screen counterpart, its history is forever intertwined with the show’s success and the memories it evokes for fans worldwide.