What is the purpose of innocent?
Innocent is making a renewed push to show it as a brand with purpose rather than profit at its core, as it launches a campaign to help show children how easy it can be to grow their own food. Innocent recently launched its ‘Sow and Grow’ campaign, aimed at teaching children where their food comes from.
What is the innocent archetype?
The Innocent Archetype Attributes The eternal optimist, this archetype’s glass is always half full. The Innocent lacks guile and corruption, and it seeks the promise of paradise. In its most powerful expression, the Innocent embodies a sense of oneness and renewal, representing inner peace and acceptance.
Who are innocents target audience?
With its unique products, the company has targeted a wide range of consumers with ease like the elderly and the young children. This has enhanced the company to increase its profits and maintain its share of market (Leeman, 2010, p. 50).
What is Innocent drinks value proposition?
Innocent are the current market leader in the smoothie sector (Hughes, 2012). The value proposition behind the product focuses on “making it easy (for consumers) to do themselves some good.
How do Innocent promote their products?
Besides various television adverts and other advertising Innocent Drinks regularly publish press releases on their website in order to explain their products and strategies (Unattributed, 2015a). They announced, for example, the deal with Coca Cola and the launch of their new coconut water.
Who owns Innocent brand?
The Coca-Cola CompanyInnocent Drinks / Owner
What are innocent characteristics?
“Innocent” is defined as “a trait or characteristic of a person who is sinless and uncorrupted by evil, malice, or wrongdoing and as such, is not tainted with any unpleasant emotion.” A good example would be a child who, as compared to adults, is inexperienced and has no knowledge of worldly and evil things.
What are the brand archetypes?
There are twelve brand archetypes: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage.
How does Innocent meet customer needs?
Customers know what to expect of the brand, and so they’re more likely to connect with them digitally on social media or return to the website more frequently. Consistency in colours, tone of language and message have worked for innocent and has changed perception of the how the brand feels and how it tastes.
What makes innocent drinks unique?
Their idea for Innocent was to make smoothies entirely from natural, fresh fruit, without resorting to the use of cheaper concentrates and any preservatives.
What makes innocent drinks successful?
Perhaps one of the most important ways that Innocent have gone about creating a successful brand is that they have engaged and involved customers in their story and products from the outset.
What is the positioning of the brand innocent?
A new brand positioning “Whether it’s ethics, sustainability or our foundation through which we help the world’s hungry, we have a lot to say. On paper, we are very relevant to modern society,” he says. “We speak to people in a human way and we are sustainable in the way we do business.
Why is Innocent so successful?
Their idea for Innocent was to make smoothies entirely from natural, fresh fruit, without resorting to the use of cheaper concentrates and any preservatives. And the firm would give 10% of profits to charity.
How does Innocent promote their products?
What does it mean to be called innocent?
Definition of innocent (Entry 1 of 2) 1a : free from legal guilt or fault also : lawful a wholly innocent transaction. b : free from guilt or sin especially through lack of knowledge of evil : blameless an innocent child. c : harmless in effect or intention …
What motivates the innocent archetype?
The innocent archetype leans heavily into simplicity. They are motivated by feeling fulfilled and can be trusted to always do things right as they have proven to do so time and time again.
What are the 12 main archetypes?
What is a Sage brand?
The Sage brand is a natural fit for any company that places emphasis on research and development, the acquisition of knowledge, or disseminating information. Examples include institutions of higher education, news sources, research firms, museums, bookstores, and libraries.