What is rural consumer Behaviour?

What is rural consumer Behaviour?

More precisely, a rural consumer is the one who buys goods & services for self-consumption, reselling or reproduction in the rural areas. The rural consumer has less disposable income. So, they prefer to buy less expensive products. They differ from the urban consumers in respect of lifestyles and thinking.

What is the attitude of consumer Behaviour?

Consumer attitude may be defined as a feeling of favorableness or unfavorableness that an individual has towards an object. As we, all know that an individual with a positive attitude is more likely to buy a product and this results in the possibility of liking or disliking a product.

What are the characteristics of rural consumer?

Culture, language, religion, caste and social customs are some other important variables for profiling a rural customer. Rural consumers have a lot of inhibitions and tend to be rigid in their behavior. A company has to take intense care while targeting them.

What are the factors that influence rural consumer Behaviour?

Factors affecting Rural consumer behaviour: Social factor, Cultural factors, Technological factors, Lifestyle, Personality

  • Influence of culture: Culture and tradition influence perception and buying behaviour.
  • Geographic locations: Rural consumer behavior is also influenced by the geographic location of the consumers.

What are the types of consumer Behaviour?

There are four main types of consumer behavior:

  • Complex buying behavior. This type of behavior is encountered when consumers are buying an expensive, infrequently bought product.
  • Dissonance-reducing buying behavior.
  • Habitual buying behavior.
  • Variety seeking behavior.

How rural consumer Behaviour is different from urban consumer Behaviour?

Rural customers are more brand loyal than urban customers. However, as the literacy level is low they recognize the brand more through colour, symbol and logo. 6. Another important difference is that the rural customer’s life is highly routinised and laid back.

Why is attitude important in consumer behavior?

Attitude study is important for the marketers because it affects consumers’ selective processes, learning, and ultimately the buying decision making. As consumers’ attitudes influence their intention to buy, knowledge of different aspects of consumer attitudes may help marketers make a sales forecast of their products.

What are the types of attitude?

Types of Attitudes

  • Confidence, Optimism, Sincerity, and Reliability are traits that represent positive attitude.
  • Hatred, Pessimism, Resentment, and Doubt are traits that represent negative attitude.
  • Indifference and Detachment are traits that represent neutral attitude.

How the behaviour of rural consumer is different from urban consumer?

The success of marketing lies in understanding these differences. 1. Although there are more literate people in rural India (49.3 crore) than in urban India (28.54 crore), the rural literacy level is only 68.9% compared to 85% in urban area[1]. A rural customer may not be very educated but has lot of common sense.

What are consumer Behaviour models?

A consumer behavior model is a theoretical framework for explaining why and how customers make purchasing decisions. The goal of consumer behavior models is to outline a predictable map of customer decisions up until conversion, thus helping you steer every stage of the buyer’s journey.

What are the 5 factors influencing consumer behaviour?

These factors are namely Psychological, Social, Cultural, Personal, and Economic factors.

What are the types of consumer behaviour?

What is consumer behavior with example?

Consumers spend time carrying out research and comparing multiple products. They check product ratings and also ask friends or sales professionals. The process takes longer to complete. For example, when buying a TV, people spend a long time going to different shops and comparing products.

What are four types of consumer behaviour explain with example?

Extended Decision-Making. Limited Decision-Making. Habitual Buying Behavior. Variety-Seeking Buying Behavior.

What is difference between rural and urban marketing?

Urban refers to a human settlement where the rate of urbanisation and industrialisation is high. On the other hand, in a rural settlement, is one where the rate of urbanisation is quite slow….Comparison Chart.

Basis for Comparison Urban Rural
Includes Cities and towns Villages and hamlet
Life Fast and complicated Simple and relaxed

Is it difficult to predict the rural consumer Behaviour?

It is difficult to analyse the behaviour of the rural consumers towards the perceptions of the product. rural consumers to establish themselves into the rural market. customer is the king because he is the person whose decision have an influence on the demand of any product or service.

What is importance of attitude?

Attitude is important because it can influence your ability to move through the world. For instance, maintaining a positive attitude can help you achieve measurable success in your personal and professional life.

What are examples of behavior and attitude?

For example: “I am scared of spiders”. Behavioral (or conative) component: the way the attitude we have influences on how we act or behave. For example: “I will avoid spiders and scream if I see one”. Cognitive component: this involves a person’s belief / knowledge about an attitude object.

What is the characteristics of rural marketing?

Rural marketing is a process of developing, pricing, promoting, and distributing rural specific goods and services leading to desired exchange with rural customers to satisfy their needs and wants, and also to achieve organizational objectives.