Pretty Woman‘s release in 1990 ignited a cultural firestorm, transforming Julia Roberts into a superstar, revitalizing Richard Gere’s career, and simultaneously sparking immense box office success and fierce debate about its problematic portrayal of prostitution and class. The film transcended mere entertainment, becoming a cultural touchstone that continues to be analyzed and dissected for its romanticized narrative and complex socio-economic implications.
The Box Office Phenomenon and Star-Making Magic
Pretty Woman was, undeniably, a box office juggernaut. Initially conceived as a dark drama entitled $3,000, the film was ultimately retooled into a romantic comedy that resonated deeply with audiences. It earned over $463 million worldwide on a relatively modest budget, becoming one of the highest-grossing romantic comedies of all time.
Julia Roberts’ Ascent to Stardom
Prior to Pretty Woman, Julia Roberts was a rising star, recognized for her performances in Mystic Pizza and Steel Magnolias. However, her portrayal of Vivian Ward, the streetwise sex worker with a heart of gold, propelled her to superstardom. Roberts received an Academy Award nomination for Best Actress, solidifying her place as a leading lady and launching her into the stratosphere of Hollywood celebrity.
Richard Gere’s Career Revival
While already an established actor, Pretty Woman provided Richard Gere with a significant career boost. His portrayal of Edward Lewis, the wealthy and emotionally distant businessman, showcased his charm and charisma to a new generation of moviegoers. The film helped solidify Gere’s status as a leading man, extending his career well into the 21st century.
The Controversy: Romancing the Trade
Despite its commercial success, Pretty Woman faced significant criticism for its glamorized depiction of prostitution. Critics argued that the film romanticized a harsh and often dangerous reality, failing to address the underlying issues of exploitation and poverty.
Questioning the Fairy Tale
The film’s narrative, a modern-day Cinderella story, presented a sanitized and unrealistic view of the sex industry. The romanticized portrayal of Vivian’s relationship with Edward, and the subsequent “rescue” from her life on the streets, was viewed by some as irresponsible and damaging, perpetuating harmful stereotypes and minimizing the risks and realities faced by sex workers.
The Absence of Social Commentary
Critics also pointed to the film’s failure to engage with the broader social and economic factors that drive individuals into sex work. The focus remained squarely on the romantic relationship between Vivian and Edward, neglecting the systemic issues of poverty, lack of opportunities, and societal biases that contribute to vulnerability and exploitation.
Cultural Impact and Enduring Legacy
Despite the controversy, Pretty Woman had a significant and lasting impact on popular culture. The film’s influence can be seen in countless romantic comedies that followed, as well as in its enduring popularity among audiences worldwide.
Fashion and Style Influence
The film’s costume design, particularly Vivian’s iconic red dress and polka-dot dress, had a major impact on fashion trends. The film popularized “power dressing” for women, showcasing sophisticated and elegant styles that exuded confidence and success.
Reinvention of the Romantic Comedy Genre
Pretty Woman helped redefine the romantic comedy genre, incorporating elements of social commentary and exploring themes of class, identity, and transformation. While controversial, the film challenged traditional romantic tropes and pushed the boundaries of what a romantic comedy could be.
Frequently Asked Questions (FAQs) about Pretty Woman‘s Release and Impact
Here are some frequently asked questions about the film Pretty Woman, its release, and its lasting impact on culture.
FAQ 1: Was Pretty Woman originally intended to be a dark drama?
Yes. The original script, titled $3,000, was a much darker and grittier story about prostitution and survival. It depicted a more realistic and less romanticized view of Vivian’s life. The film was eventually rewritten to be a romantic comedy after Disney acquired the rights.
FAQ 2: Why was the title changed from $3,000 to Pretty Woman?
The original title, $3,000, referred to the amount of money Edward paid Vivian for her services for the week. Disney executives felt that the title was too suggestive and downbeat for a romantic comedy. They opted for the more lighthearted and optimistic title, Pretty Woman, inspired by the Roy Orbison song.
FAQ 3: Did Julia Roberts immediately accept the role of Vivian Ward?
No. Several actresses were considered for the role before Julia Roberts was cast. Roberts herself initially hesitated, as she wasn’t sure about the romantic comedy direction. However, after a meeting with director Garry Marshall, she was convinced that she could bring depth and nuance to the character.
FAQ 4: What was Richard Gere’s initial reaction to the script?
Richard Gere was initially reluctant to take on the role of Edward Lewis. He found the character somewhat one-dimensional and wasn’t immediately drawn to the story. However, after being convinced by Julia Roberts and Garry Marshall, he agreed to join the project and helped to flesh out the character of Edward.
FAQ 5: How did Roy Orbison’s “Oh, Pretty Woman” song get chosen for the film?
The song was initially considered a throwaway suggestion by the music supervisor. However, director Garry Marshall loved the song and felt that it perfectly captured the spirit and tone of the film. Despite some initial licensing challenges, they were able to secure the rights to use the song.
FAQ 6: What criticisms did Pretty Woman face upon its release?
The film was widely criticized for its romanticized portrayal of prostitution, its unrealistic depiction of the sex industry, and its failure to address the social and economic factors that contribute to sex work. Critics argued that the film glamorized exploitation and perpetuated harmful stereotypes.
FAQ 7: Did the film impact the real estate market in any way?
The Beverly Wilshire Hotel, where much of the film was shot, experienced a surge in bookings following the release of Pretty Woman. Many visitors were eager to stay in the same suites and experience the opulent lifestyle depicted in the film.
FAQ 8: Did the film win any major awards?
While Pretty Woman was a critical and commercial success, it received mixed reviews and didn’t win any major awards. Julia Roberts was nominated for an Academy Award for Best Actress, but she did not win. The film did win a Golden Globe Award for Best Actress in a Musical or Comedy for Julia Roberts.
FAQ 9: How has the perception of Pretty Woman changed over time?
Over time, the perception of Pretty Woman has become more nuanced. While the film remains a beloved romantic comedy, audiences and critics have become more aware of its problematic elements and its potential to perpetuate harmful stereotypes. There’s a greater understanding of the complexities of sex work and the need for more responsible representation.
FAQ 10: Are there any plans for a Pretty Woman sequel or reboot?
There have been rumors and discussions about a Pretty Woman sequel or reboot over the years, but nothing has officially materialized. Julia Roberts has expressed reservations about revisiting the role, stating that she doesn’t feel it would be appropriate or necessary.
FAQ 11: What is Pretty Woman‘s legacy in the romantic comedy genre?
Pretty Woman significantly influenced the romantic comedy genre, popularizing the “Cinderella story” trope and paving the way for other films that explore themes of social class and transformation. However, it also set a precedent for problematic portrayals of relationships and power dynamics.
FAQ 12: Where can I watch Pretty Woman today?
Pretty Woman is readily available on various streaming platforms, for purchase or rental on digital storefronts, and can often be found airing on television channels. Its accessibility ensures its continued presence in popular culture.