Getting your movie on Amazon Prime Video offers unparalleled reach, potentially exposing your work to millions of viewers worldwide. The process, while seemingly complex, boils down to navigating rights management, meeting technical specifications, and understanding the different distribution options. Essentially, you can get your movie on Amazon Prime either through direct self-distribution via Amazon Prime Video Direct or by partnering with a reputable aggregator.
Understanding the Landscape of Amazon Prime Video Distribution
Amazon Prime Video isn’t simply a streaming platform; it’s a sophisticated ecosystem with specific rules and protocols. The sheer volume of content vying for attention necessitates a structured approach to submission. This guide will equip you with the knowledge and resources you need to successfully navigate this landscape.
Direct Distribution vs. Aggregators
The primary decision filmmakers face is whether to pursue direct distribution through Amazon Prime Video Direct or enlist the services of an aggregator.
- Amazon Prime Video Direct: This is Amazon’s self-distribution platform. It offers potentially higher royalty rates but requires you to handle all aspects of distribution, including technical encoding, metadata management, and marketing. It’s ideal for filmmakers who are comfortable with the technical side and have the resources to promote their film effectively.
- Aggregators: These companies act as intermediaries, handling the technical and logistical aspects of getting your movie onto Amazon Prime. They typically take a percentage of your royalties in exchange for their services. Aggregators are a good option for filmmakers who lack the technical expertise or time to manage the distribution process themselves.
Preparing Your Film for Amazon Prime
Before you even consider submitting your film, thorough preparation is crucial. This involves ensuring your film meets Amazon’s technical specifications, clearing all rights, and creating compelling marketing materials.
Technical Specifications
Amazon has strict technical specifications for video and audio quality. Failing to meet these requirements will result in your film being rejected. Some key considerations include:
- Video Resolution: HD (1920×1080) is generally required. 4K is preferred and will likely improve visibility.
- Aspect Ratio: Ensure the aspect ratio is appropriate for your film and adheres to Amazon’s guidelines.
- Codec: Amazon typically accepts H.264 and H.265 codecs.
- Bitrate: Adhere to Amazon’s recommended bitrate for your resolution.
- Audio: Stereo or 5.1 surround sound is typically required.
- Closed Captions: Providing closed captions is essential for accessibility and can improve discoverability.
It’s imperative to consult the official Amazon Prime Video Direct guidelines for the most up-to-date and detailed specifications.
Rights Management
Securing all necessary rights is paramount. This includes:
- Music Rights: Obtain licenses for all music used in your film.
- Actor Releases: Ensure you have signed release forms from all actors involved.
- Footage Rights: If you used any stock footage or other third-party content, ensure you have the necessary rights.
Failing to properly manage your rights can lead to legal issues and removal of your film from Amazon Prime.
Marketing and Promotion
Even with a great film, effective marketing is essential for success. This includes:
- Compelling Title and Description: Craft a title and description that accurately reflects your film and grabs viewers’ attention.
- Eye-Catching Artwork: Invest in professional artwork that makes your film stand out.
- Trailers and Clips: Create trailers and clips that showcase the best moments of your film.
- Social Media Promotion: Utilize social media to promote your film and engage with potential viewers.
Submitting Your Film to Amazon Prime
The submission process varies depending on whether you’re using Amazon Prime Video Direct or an aggregator.
Amazon Prime Video Direct Submission
- Create an Account: Sign up for an Amazon Prime Video Direct account.
- Upload Your Content: Upload your video files, artwork, and metadata.
- Set Your Pricing: Choose your pricing model (e.g., TVOD, SVOD, AVOD).
- Submit for Review: Amazon will review your film to ensure it meets their technical and content guidelines.
- Publish: Once approved, your film will be available on Amazon Prime Video.
Aggregator Submission
- Research and Choose an Aggregator: Select an aggregator that aligns with your needs and budget. Popular options include Filmhub, Quiver Digital, and Distribber (now GoDigital).
- Submit Your Film: Provide the aggregator with your film and all necessary assets.
- Aggregator Processes Your Film: The aggregator will handle the technical encoding, metadata management, and submission to Amazon Prime.
- Royalties and Reporting: The aggregator will collect royalties from Amazon and provide you with regular reports.
Frequently Asked Questions (FAQs)
Here are some frequently asked questions that will help you navigate the process of getting your movie on Amazon Prime:
FAQ 1: What are the different royalty options available on Amazon Prime Video Direct?
Amazon Prime Video Direct offers various royalty options, including:
- Transactional Video on Demand (TVOD): Viewers pay a one-time fee to rent or purchase your film.
- Subscription Video on Demand (SVOD): Your film is included in the Amazon Prime Video subscription library.
- Advertising Video on Demand (AVOD): Your film is available for free, and you earn revenue from advertisements.
FAQ 2: How much does it cost to put a movie on Amazon Prime?
Direct submission via Amazon Prime Video Direct doesn’t have upfront fees. However, you incur costs for encoding, closed captioning (highly recommended), and marketing. Using an aggregator typically involves a percentage of your revenue share or upfront costs, depending on the agreement. It’s crucial to compare aggregator fees and services before committing.
FAQ 3: What is the best aggregator to use for Amazon Prime Video?
The “best” aggregator depends on your specific needs and budget. Research options like Filmhub (known for its transparency), Quiver Digital (offer comprehensive distribution services), and GoDigital (offers wide distribution across platforms). Consider factors like their pricing structure, customer support, and track record.
FAQ 4: How long does it take to get a movie on Amazon Prime?
The timeframe varies. Direct submission can take a few weeks for review and processing, assuming all requirements are met. Aggregators can often expedite the process, but this also depends on their workload and the complexity of your film. Allow several weeks, potentially a month or two, for the entire process.
FAQ 5: Does Amazon Prime Video require exclusivity?
While exclusivity isn’t always mandatory, offering exclusive rights can often lead to more favorable royalty rates and promotional opportunities. Amazon offers different tiers, some requiring exclusivity for a set period.
FAQ 6: What metadata is required for Amazon Prime Video?
Accurate and complete metadata is crucial for discoverability. Required metadata includes:
- Title: The official title of your film.
- Description: A compelling synopsis of your film.
- Genre: Categories that accurately reflect your film’s genre.
- Keywords: Relevant keywords that viewers might use to search for your film.
- Cast and Crew: Names of the key cast and crew members.
- Rating: The appropriate age rating for your film.
FAQ 7: How do I add subtitles to my movie on Amazon Prime?
Subtitles are essential for accessibility and can expand your audience. Amazon Prime Video Direct requires separate subtitle files (typically in SRT or SCC format). You can create these files yourself or hire a professional transcription service. Ensure the subtitles are properly synchronized with the audio.
FAQ 8: What is the difference between TVOD, SVOD, and AVOD?
- TVOD (Transactional Video on Demand): Customers pay to rent or buy your movie, similar to a digital storefront.
- SVOD (Subscription Video on Demand): Your movie is available as part of the Amazon Prime subscription, earning royalties based on viewership.
- AVOD (Advertising Video on Demand): Your movie is free to watch, supported by advertisements. You earn revenue based on ad impressions.
FAQ 9: Can I remove my movie from Amazon Prime after it’s been published?
Yes, you generally have the option to remove your movie from Amazon Prime. However, review your contract with Amazon Prime Video Direct or your aggregator for specific terms and conditions regarding removal, including any potential penalties for early termination.
FAQ 10: How does Amazon track viewership and royalties?
Amazon uses sophisticated analytics to track viewership and calculate royalties. You’ll receive detailed reports through Amazon Prime Video Direct or your aggregator, showing how many people have watched your film and how much revenue you’ve earned. These reports provide valuable insights into your film’s performance.
FAQ 11: What are some common mistakes filmmakers make when trying to get their movies on Amazon Prime?
Common mistakes include:
- Ignoring Technical Specifications: Failing to meet Amazon’s technical requirements will result in rejection.
- Neglecting Rights Management: Not clearing all necessary rights can lead to legal issues.
- Poor Metadata and Artwork: Ineffective metadata and artwork will hinder discoverability.
- Lack of Marketing: Without promotion, your film is unlikely to reach a wide audience.
- Rushing the Process: Take the time to properly prepare your film and understand the distribution process.
FAQ 12: What should I do if my film is rejected by Amazon Prime Video Direct?
If your film is rejected, carefully review the feedback from Amazon to understand the reasons for the rejection. Common issues include technical problems, content violations, or rights issues. Address the issues and resubmit your film. If you’re unsure how to fix the problems, consider consulting with a professional encoding service or aggregator.
By carefully planning, preparing your film, and understanding the distribution process, you can significantly increase your chances of success on Amazon Prime Video. Remember to prioritize quality, rights management, and effective marketing to maximize your film’s potential reach and revenue.