On average, movie previews, also known as trailers, typically last for 15 to 25 minutes before the officially advertised start time of a film. This block of previews often includes a mix of trailers for upcoming movies, advertisements, and cinema policy announcements.
The Ever-Evolving World of Pre-Show Entertainment
The pre-show experience at the cinema is a carefully curated blend of anticipation and promotion. While some moviegoers see it as an integral part of the cinematic ritual, others view it as a necessary evil standing between them and the main event. Understanding the dynamics at play can help you maximize your enjoyment (or minimize your frustration) at the theater.
A Brief History of the Movie Trailer
Before the internet and on-demand streaming, trailers were the primary way studios advertised their upcoming releases. Early trailers were shown after the main feature, hence the name. However, exhibitors quickly realized that placing them before the movie was more effective at capturing audience attention. Today, trailers are meticulously crafted and distributed across multiple platforms, but the cinema remains a crucial venue for their impact.
Factors Influencing Preview Length
The length of the preview block isn’t fixed and can vary significantly depending on several factors. Understanding these variables can help you predict how long you’ll be sitting through previews before the movie actually begins.
- Studio Agreements: Studios pay theaters to screen their trailers, and the length of these deals can impact how many previews are shown. High-profile releases often come with contractual obligations regarding trailer placements.
- Target Audience: The demographic for the main feature plays a role. A children’s movie might have a shorter preview block than a blockbuster aimed at young adults.
- Time of Year: Holiday seasons and blockbuster release windows tend to see longer preview blocks, as studios are eager to capitalize on increased audience numbers.
- Theater Chain: Different cinema chains may have varying policies regarding preview length and the inclusion of advertisements. Some chains are known for shorter pre-shows, while others prioritize revenue generation through ads.
- Local Advertisements: Many theaters include local advertisements in the pre-show, adding to the overall length. This can range from commercials for restaurants to PSAs.
- 3D and IMAX Considerations: Showing trailers in 3D or IMAX formats requires additional set-up time and may influence the length of the pre-show.
Navigating the Preview Experience
Knowing the typical length of previews allows you to plan your arrival accordingly. If you’re someone who dislikes trailers, you might choose to arrive 15-20 minutes after the advertised start time. However, keep in mind that some theaters begin showing the movie sooner than others. It’s always a gamble!
FAQs: Your Burning Questions Answered
Here are some frequently asked questions about movie previews to further enhance your understanding:
1. Why are movie previews so loud?
The increased volume during previews is a deliberate tactic. Studios want to create a heightened sense of excitement and immersion. The louder audio, combined with the visual spectacle, is designed to grab your attention and leave a lasting impression. However, excessive volume can be detrimental to hearing health, and some cinemas are now trying to moderate the sound levels.
2. Are there laws regulating the length of movie previews?
Currently, there are no specific laws regulating the length of movie previews or the inclusion of advertisements before a film. The agreement between studios and theaters is a commercial one, driven by market forces and contractual obligations. However, consumer pressure regarding excessive preview lengths could potentially lead to future regulation.
3. How can I avoid watching movie previews?
The most straightforward way to avoid previews is to arrive at the theater later. Aim to arrive 15-20 minutes after the scheduled start time. However, this is a risk, as some screenings may start earlier. Checking online forums or movie review sites for reports from other viewers can help you gauge the typical preview length at a specific theater.
4. Do all theaters show the same movie previews?
No, theaters don’t always show the same previews. The previews selected are often tailored to the demographic of the audience likely to attend the main feature. Additionally, studios prioritize showing trailers for films that are similar in genre or target audience.
5. Why are some movie trailers so long?
The length of a trailer is a strategic decision made by the studio’s marketing team. Longer trailers allow for a more in-depth look at the movie’s plot, characters, and visual effects. However, overly long trailers can give away too much of the story, potentially diminishing the viewer’s interest in seeing the full film.
6. Do streaming services have movie previews?
Yes, streaming services often include previews for their upcoming original movies and shows. These previews typically appear before the main content or as standalone promotions within the platform. However, the preview experience on streaming services is generally less intrusive than in cinemas.
7. How much money do studios pay to have their trailers shown in theaters?
The cost for studios to have their trailers shown in theaters varies greatly depending on several factors, including the theater chain, the size of the screen, the location, and the time of year. A major studio might pay anywhere from a few thousand dollars to tens of thousands of dollars per screen to have a trailer shown. The exact figures are typically confidential and subject to negotiation.
8. Are there any theaters that don’t show previews?
While rare, some independent cinemas and art-house theaters may minimize or eliminate traditional previews, opting instead for shorter film clips or announcements. These theaters often prioritize the cinematic experience over revenue generation through advertisements. Look for phrases like “no previews” or “minimal previews” on their website or schedules.
9. What’s the difference between a teaser and a trailer?
A teaser trailer is a very short preview, often less than a minute long, designed to create initial buzz and anticipation for an upcoming movie. Teasers typically focus on visuals and atmosphere, revealing very little about the plot. A trailer, on the other hand, is a longer preview that provides more context and gives viewers a better sense of the story and characters.
10. Can I request a refund if the movie starts much later than the advertised time?
While policies vary by theater, it’s generally unlikely that you’ll receive a refund solely because the movie started later than the advertised time due to previews. However, if the delay is excessively long (e.g., more than 30 minutes) or due to technical issues, you may have grounds to request a refund from the theater manager.
11. Why do theaters show advertisements before movies?
Theaters show advertisements to generate revenue. These advertisements provide a significant income stream for the theater, helping to offset operating costs and keep ticket prices more affordable (though this is debatable!).
12. Are movie previews effective advertising?
Yes, movie previews remain an effective form of advertising. They allow studios to reach a captive audience in a visually and aurally stimulating environment. While online trailers have become increasingly popular, the impact of seeing a preview on a large cinema screen with a high-quality sound system is still very powerful. The immediacy and shared experience contribute to their effectiveness.