Getting your movie on Tubi requires understanding their acquisition model, focusing on distribution partnerships, and having a film that resonates with their audience. Tubi typically acquires content through established distributors and aggregators, rather than accepting direct submissions from independent filmmakers.
Navigating the Landscape: Getting Your Film Seen by Tubi
Tubi has quickly become a major player in the free ad-supported streaming television (FAST) space, boasting millions of active users eager to discover new and engaging content. While the allure of reaching such a vast audience is strong, directly submitting your film to Tubi is usually not an option. Their acquisition process is primarily channeled through distributors who have pre-existing relationships with Tubi’s content acquisition team. This ensures a level of quality control and streamlines the onboarding process.
Therefore, the key to getting your movie on Tubi lies in partnering with a reputable film distributor or aggregator that already works with the platform. These companies act as intermediaries, presenting your film to Tubi and handling the technical aspects of delivery, including formatting, encoding, and metadata creation. They also negotiate licensing agreements and handle royalty payments.
Choosing the right distributor is crucial. Look for companies with a proven track record of placing films on FAST platforms like Tubi. Research their roster of films, their success rate, and their reputation within the industry. Consider factors such as the distributor’s commission structure, their marketing strategy, and the level of support they offer. Some distributors specialize in specific genres, which can be beneficial if your film falls into a niche category.
Once you’ve selected a distributor, they will assess your film’s potential fit for Tubi’s audience. Tubi is known for its diverse library, spanning genres from horror and action to documentaries and independent films. However, they are selective about the content they acquire, prioritizing films with strong production values, compelling narratives, and established fan bases.
Preparing your film for distribution involves ensuring it meets Tubi’s technical specifications. This includes adhering to specific video and audio codecs, resolution requirements, and closed captioning standards. Your distributor will typically handle these technical aspects, but it’s essential to understand the requirements beforehand to avoid delays.
Finally, remember that getting your film on Tubi is a competitive process. Even with a reputable distributor, there’s no guarantee of acceptance. However, by understanding Tubi’s acquisition model, partnering with the right distributor, and presenting a high-quality film, you significantly increase your chances of reaching a wide audience and generating revenue through the platform.
FAQs: Demystifying the Tubi Submission Process
Here are some frequently asked questions to help further clarify the process of getting your movie on Tubi:
Understanding Distribution and Acquisition
1. Does Tubi accept direct submissions from filmmakers?
No, generally Tubi does not accept direct submissions from independent filmmakers. They primarily acquire content through established distributors and aggregators. This helps them maintain quality control and streamline the acquisition process. You need to work with a distributor.
2. What types of films are most likely to be accepted by Tubi?
Tubi’s content library is diverse, but they prioritize films with strong production values, compelling narratives, and established fan bases. They are particularly interested in genres like horror, action, thriller, and independent films. Films with recognizable actors or awards recognition are also more likely to be considered. Consider the platform’s existing library and the audience it caters to.
3. What are the key qualities Tubi looks for in a film?
Beyond genre and star power, Tubi looks for films with:
- High-quality production values: The film should be visually appealing and technically sound.
- Compelling storytelling: The narrative should be engaging and resonate with viewers.
- Established audience: Films with existing fan bases or positive reviews are more attractive.
- Compliance with their content standards: The film must adhere to Tubi’s guidelines regarding violence, nudity, and other sensitive content.
4. How does Tubi decide which films to acquire from distributors?
Tubi’s acquisition team evaluates films based on several factors, including:
- Market demand: Is there a demand for this type of film among Tubi’s users?
- Genre popularity: Does the film fit into a genre that performs well on Tubi?
- Licensing costs: Are the licensing fees reasonable for the film’s potential return?
- Overall quality: Does the film meet Tubi’s standards for production value and storytelling?
Working with Distributors and Aggregators
5. What is the difference between a film distributor and an aggregator?
A film distributor actively promotes and sells your film to various platforms, including Tubi. They typically offer a more comprehensive service, including marketing, sales, and rights management. An aggregator, on the other hand, primarily focuses on delivering your film to various platforms, ensuring it meets their technical specifications. They offer a less hands-on service compared to distributors. You may be able to go through aggregator to get your film to distributors.
6. How do I find a reputable film distributor or aggregator?
Research is key. Look for companies with a proven track record of placing films on FAST platforms like Tubi. Attend film festivals, network with other filmmakers, and consult industry resources. Websites like IMDbPro and Variety can help you identify potential distributors. Always check references and read reviews before committing to a distributor.
7. What should I look for in a distribution agreement?
Carefully review the terms of the distribution agreement before signing. Pay attention to the following:
- Territorial rights: Which territories will the distributor be able to exploit your film in?
- Licensing fees: What percentage of the revenue will you receive?
- Term of the agreement: How long will the distributor have the rights to your film?
- Marketing and promotion: What marketing efforts will the distributor undertake?
- Termination clause: Under what circumstances can the agreement be terminated?
8. What are the common mistakes to avoid when choosing a distributor?
Avoid distributors that:
- Make unrealistic promises about revenue or exposure.
- Lack a clear marketing plan.
- Have a poor reputation within the industry.
- Charge excessive upfront fees.
- Don’t offer transparent reporting.
Preparing Your Film for Submission
9. What are the technical specifications required by Tubi?
Tubi’s technical specifications can vary depending on the film’s format and content. However, some common requirements include:
- Video codec: H.264 or H.265
- Resolution: 1080p (Full HD) or higher
- Audio codec: Dolby Digital or AAC
- Frame rate: 23.976fps, 24fps, 25fps, 29.97fps, or 30fps
- Closed captions: Required for accessibility
Your distributor will typically handle these technical aspects, but it’s essential to be aware of the requirements.
10. What metadata is required for submission?
Metadata is essential for ensuring your film is discoverable on Tubi. Common metadata requirements include:
- Title: The official title of the film.
- Synopsis: A brief summary of the film’s plot.
- Genre: The genre or genres that the film belongs to.
- Keywords: Relevant keywords that describe the film.
- Cast and crew: The names of the actors, director, and other key personnel.
- Rating: The MPAA rating or equivalent.
11. How important is marketing and publicity in getting a film on Tubi?
Marketing and publicity play a significant role in attracting Tubi’s attention. Films with an existing audience or positive reviews are more likely to be considered. Your distributor should have a marketing plan in place to promote your film and generate interest. Consider creating a trailer, building a social media presence, and reaching out to film critics and bloggers.
12. What can I do to increase my chances of success?
To increase your chances of getting your film on Tubi:
- Create a high-quality film: Focus on producing a technically sound and engaging film.
- Target a specific audience: Identify a niche audience that Tubi caters to.
- Partner with a reputable distributor: Choose a distributor with a proven track record.
- Market your film effectively: Generate buzz and build an audience before submission.
- Be patient and persistent: Getting your film on Tubi can take time and effort.