Generally, you can expect to see between five and eight previews before a major motion picture. However, this number can vary depending on the cinema chain, the time of day, the target audience of the main feature, and studio agreements.
The Predictable Performance: Understanding the Preview Lineup
The seemingly simple question of “how many previews” belies a complex ecosystem of marketing, negotiation, and strategic audience engagement. It’s not a random selection; it’s a calculated performance designed to prime the viewer for the cinematic experience and, crucially, to entice them back for more. Understanding the factors that influence the number and type of previews allows us to appreciate the intricate workings of the film industry.
Decoding the Preview Count
The standard range of five to eight previews represents a carefully balanced compromise. Too few, and studios risk missing valuable opportunities to promote upcoming releases. Too many, and audience impatience and irritation can escalate, negatively impacting the perception of the main feature. The sweet spot, therefore, aims to maximize promotional reach while minimizing viewer fatigue.
Factors influencing the preview count include:
- Cinema Chain Policies: Major chains like AMC, Regal, and Cineworld have their own established guidelines and contractual obligations regarding preview length and quantity. These policies can vary significantly, impacting the overall viewing experience.
- Target Audience Alignment: Previews are strategically selected to appeal to the audience demographic likely to be watching the main feature. A family-friendly animated film will likely feature previews of other animated movies and PG-rated comedies, while a superhero blockbuster might showcase upcoming action films or science fiction epics.
- Studio Agreements and Placement: Film studios pay for preview placement, and higher-paying studios often secure more prominent positions in the lineup. This influences not only which previews are shown but also their order.
- Time of Day and Day of the Week: Matinee showings and weekend evenings tend to have different preview selections. Weekday showings might prioritize trailers for films targeting a different demographic than the weekend crowd.
- Feature Film Length: A longer feature film might lead to fewer previews to keep the overall viewing time manageable.
The Art of the Trailer: A Brief History
The concept of film trailers dates back to the early days of cinema, initially shown after the feature film, hence the name “trailer.” However, exhibitors soon realized that showing them before the movie was a more effective way to capture audience attention. Over time, the art of the trailer evolved from simple summaries of the film’s plot to sophisticated miniature narratives designed to create intrigue and anticipation. Today, trailers are meticulously crafted marketing tools, often employing cutting-edge visual effects, evocative music, and strategic editing to maximize their impact.
FAQs: Unraveling the Mysteries of Movie Previews
Here are some frequently asked questions to further illuminate the world of movie previews:
FAQ 1: What’s the difference between a trailer and a preview?
Essentially, there is no difference between a trailer and a preview. The terms are used interchangeably to describe short promotional videos for upcoming movies.
FAQ 2: Do independent films have fewer previews?
Generally, independent films are screened with fewer trailers, often due to budget constraints and the studios’ inability to afford widespread marketing blitzes. Sometimes, smaller indie films will also feature a shorter runtime.
FAQ 3: How long is the average movie preview?
The average movie trailer is typically between 2 and 2.5 minutes long, although some may be shorter or slightly longer. Guidelines exist to prevent them from exceeding certain lengths.
FAQ 4: Why are some trailers shown multiple times before different movies?
This is due to targeted marketing campaigns. If a trailer resonates well with a particular demographic, it’s likely to be shown repeatedly before films that appeal to that same audience.
FAQ 5: Can I skip the previews?
Yes, you can skip the previews. Many people arrive at the theater later to avoid watching them altogether. Of course, this means risking missing the very beginning of the feature film.
FAQ 6: Are the previews shown in a specific order?
Yes, the previews are usually shown in a strategic order. More highly anticipated or heavily promoted films often appear later in the lineup, closer to the start of the main feature. Often, trailers for films from the same studio as the main feature are grouped together.
FAQ 7: Do streaming services have previews before movies?
Yes, many streaming services now incorporate previews before movies, often showcasing other titles available on their platform. However, the experience is different from cinema previews, typically involving fewer trailers and a more personalized selection based on viewing history.
FAQ 8: Who decides which trailers get shown before a movie?
The decision-making process is a collaborative effort. Film studios pay for placement, but cinema chains have the final say, balancing revenue generation with audience satisfaction and contractual obligations.
FAQ 9: Are there international trailers that are different from U.S. trailers?
Yes, international trailers often differ from U.S. trailers. They may feature different edits, music, or even additional scenes tailored to specific cultural audiences.
FAQ 10: How has the rise of online trailers impacted the theatrical preview experience?
While online trailers offer broader reach, the theatrical preview experience remains valuable for its immersive audio-visual impact and its ability to generate excitement within a communal viewing environment.
FAQ 11: What are some common strategies used in movie trailers to entice viewers?
Common trailer strategies include: highlighting key plot points, showcasing impressive visuals and special effects, introducing compelling characters, utilizing dramatic music and sound effects, and ending with a cliffhanger to leave viewers wanting more.
FAQ 12: Do trailers accurately reflect the quality of the film?
Not necessarily. Trailers are designed to sell the film, and they may selectively highlight the most exciting or appealing aspects, potentially over-representing the overall quality. It’s always important to temper expectations and rely on reviews and word-of-mouth to get a more balanced perspective.