Billie Eilish’s captivating and slightly chaotic music video for “Therefore I Am,” released in 2020, was filmed entirely within the Glendale Galleria, a prominent shopping mall in Glendale, California. The seemingly deserted mall, lending the video its eerie and rebellious atmosphere, provided the perfect backdrop for Eilish’s unconventional visual narrative.
The Glendale Galleria: A Star in Its Own Right
The choice of the Glendale Galleria as the sole filming location for “Therefore I Am” was a deliberate one, contributing significantly to the video’s unique aesthetic. While the video portrays an abandoned mall, the reality is more nuanced. The filming took place during limited hours, likely before or after the mall’s official opening, giving the illusion of emptiness while adhering to safety protocols and logistical constraints.
The Galleria’s architecture, with its high ceilings, long corridors, and familiar retail storefronts, provided ample space for Eilish’s spontaneous and energetic performance. The absence of other people, achieved through careful scheduling and camera angles, amplifies the feeling of isolation and freedom that permeates the song’s message. The juxtaposition of everyday commercial spaces with Eilish’s rebellious persona creates a compelling visual tension, making the location as much a character in the video as the artist herself.
A Visual Feast of Commercialism and Rebellion
The video strategically uses the existing environment to enhance its narrative. Snacking on pretzels, donuts, and other mall fare while casually disregarding security measures contributes to the feeling of mischievous defiance. The setting, while familiar, is rendered surreal through the absence of other shoppers, transforming the mundane into something extraordinary.
The Galleria’s familiarity resonates with a broad audience, creating a sense of relatability. Viewers can easily imagine themselves in the same setting, making Eilish’s actions both audacious and surprisingly accessible. This combination of familiarity and transgression is a key element of the video’s appeal.
Decoding the “Therefore I Am” Visuals
The music video’s success hinges on more than just its catchy tune. The visual narrative, carefully crafted and executed, plays a crucial role in conveying the song’s themes of self-assuredness and independence. The location becomes a metaphor for navigating societal expectations and carving out one’s own space, even within the confines of established structures.
The Power of Empty Spaces
The deserted mall setting amplifies the sense of isolation and self-reliance that is central to the song’s message. Eilish’s solitary journey through the Galleria emphasizes the idea of being comfortable in one’s own skin, regardless of external validation. The emptiness surrounding her allows her individuality to shine even brighter.
The video cleverly utilizes the mall’s existing architecture and resources. From the escalators to the food court, every element contributes to the overall atmosphere of both familiarity and alienation. This juxtaposition is what makes the “Therefore I Am” video so memorable and thought-provoking.
Frequently Asked Questions (FAQs)
Here are some frequently asked questions that provide further insights into the filming of “Therefore I Am”:
FAQ 1: Was the Glendale Galleria actually closed during filming?
While the music video gives the impression that the Glendale Galleria was completely empty, it’s highly likely that filming took place during limited hours, perhaps before or after the mall’s regular opening hours. This allowed the crew to minimize disruptions and create the illusion of an abandoned space without completely shutting down the mall. Permits were likely secured, and security was present.
FAQ 2: Did Billie Eilish have permission to film inside the Glendale Galleria?
Yes, absolutely. Filming of this scale would require explicit permission from the Glendale Galleria’s management. Permits would have been necessary, detailing the scope of the filming, the areas used, and the planned hours of operation.
FAQ 3: How long did it take to film the “Therefore I Am” music video?
It is rumored that the video was filmed in a single take, which aligns with the spontaneity and energy displayed in the final product. However, even a single-take production requires extensive planning and preparation, including rehearsals, camera setup, and coordination of movements. It’s likely that pre-production took significantly longer than the actual filming.
FAQ 4: Who directed the “Therefore I Am” music video?
Billie Eilish herself directed the “Therefore I Am” music video. This added another layer of authenticity and personal expression to the project, allowing her to fully realize her vision for the visuals.
FAQ 5: Why was the Glendale Galleria chosen as the location?
The Glendale Galleria provided a visually interesting and easily accessible location that perfectly matched the mood and themes of the song. The combination of commercialism, familiarity, and the potential for isolation made it an ideal setting for Eilish’s unconventional performance. The existing infrastructure and resources of the mall likely simplified the logistical aspects of filming.
FAQ 6: Did Billie Eilish have to pay for the food she ate in the video?
It’s highly probable that the food used in the music video was provided as part of the production budget. Agreements would have been made with the vendors within the Glendale Galleria, either through direct payment or as part of a promotional partnership.
FAQ 7: Were there any special effects used in the “Therefore I Am” video?
The “Therefore I Am” music video relies primarily on practical effects and natural lighting. The main “effect” is the absence of other people, which was achieved through careful scheduling and camera angles. There’s minimal evidence of CGI or other post-production enhancements.
FAQ 8: Can I visit the exact spots where Billie Eilish filmed in the Glendale Galleria?
Yes, you can. The Glendale Galleria is a public space, so you can visit the locations featured in the video. However, keep in mind that the mall may be crowded and that security measures will be in place. Respect the mall’s rules and regulations during your visit.
FAQ 9: What is the significance of the title “Therefore I Am” in relation to the video’s location?
The title “Therefore I Am” implies a sense of self-affirmation and individuality. The deserted mall setting reflects this theme by showcasing Eilish’s independence and self-assuredness within a familiar yet isolating environment. She is asserting her presence and autonomy even within a space designed for consumerism and conformity.
FAQ 10: Has Billie Eilish filmed other music videos in unusual locations?
Yes, Billie Eilish is known for filming music videos in a variety of unique and unconventional locations, ranging from desolate landscapes to abandoned buildings. This reflects her artistic vision and her willingness to push boundaries in her visual storytelling.
FAQ 11: What was the reaction to the Glendale Galleria being used as a filming location?
The Glendale Galleria likely benefited from the exposure, attracting attention from fans of Billie Eilish and generating positive publicity. The music video showcased the mall in a new and interesting light, potentially increasing foot traffic and boosting sales.
FAQ 12: Did any Glendale Galleria employees appear in the video?
While no employees are explicitly visible in the final cut, it’s likely that mall security and other personnel were present during filming to ensure safety and security. They would have been strategically positioned out of frame to maintain the illusion of an empty mall. The behind-the-scenes staff were crucial to the video’s successful execution.