No, the Blockbuster in Bend, Oregon, did not close. It remains the last operating Blockbuster video store in the world, a testament to nostalgia, community spirit, and a unique business model.
The Last Stand: Blockbuster Bend’s Survival Story
The Bend, Oregon, Blockbuster, located at 211 NE Revere Ave, has become a global phenomenon. While once a ubiquitous presence on street corners across America, Blockbuster Video, as a company, declared bankruptcy in 2010. Corporate stores rapidly shuttered, leaving a landscape dotted with empty retail spaces that once housed the bright blue and yellow logo. Yet, against all odds, a few franchises remained. And now, only one endures: the Blockbuster in Bend. Its continued operation is a fascinating blend of savvy management, unwavering local support, and a healthy dose of nostalgia-fueled tourism.
The reasons for this unlikely survival are multifaceted. Firstly, the store’s owner, Sandi Harding, has expertly adapted the business to cater to both local needs and tourist interest. This includes a robust selection of movies, competitive pricing (compared to digital rentals and purchases), and the sale of Blockbuster-themed merchandise, turning the store into a de facto museum and gift shop. Secondly, the community of Bend has fiercely supported the store, recognizing its value as a cultural landmark and a gathering place. Regular customers contribute significantly to the store’s revenue, ensuring its continued viability. Finally, the store’s status as the “Last Blockbuster on Earth” has attracted global media attention, transforming it into a tourist destination and generating substantial income through merchandise sales and rental fees from nostalgic visitors.
This wasn’t always the case. There were times where closing seemed imminent. But the loyalty of Bend residents, coupled with Harding’s unwavering dedication, pulled the store through periods of financial hardship. Now, the store’s future, while not entirely guaranteed, appears significantly brighter than it did even a few years ago. The story of Blockbuster Bend is not just about the survival of a video store; it’s about the enduring power of community, the allure of nostalgia, and the adaptability of small businesses in the face of relentless technological change.
FAQs: Your Burning Blockbuster Questions Answered
Here are some frequently asked questions to provide you with a more comprehensive understanding of Blockbuster Bend and its unique story:
H3: What exactly can you do at the Bend Blockbuster?
You can rent movies, buy movies, purchase Blockbuster-branded merchandise (T-shirts, hoodies, magnets, etc.), take photos with Blockbuster memorabilia, and experience a tangible piece of pop culture history. It’s more than just a rental store; it’s an interactive museum and a community hub.
H3: How much does it cost to rent a movie there?
Rental prices vary depending on the movie and rental duration. Typically, new releases cost more than older titles. Contact the store directly or visit their website (if available) for current pricing. Prices are generally competitive with streaming services and digital movie purchases.
H3: Is there a Blockbuster membership required to rent?
While they used to have a membership program, it’s no longer in place. Now, you can rent without a membership, but you will need to provide valid photo identification and a local address (although they are lenient with tourists).
H3: What are the store’s hours?
The store hours can fluctuate, especially during holidays. It’s best to check the Bend Blockbuster’s Facebook page or call the store directly at (541) 385-9111 to confirm their current operating hours. They typically have extended hours during peak tourist seasons.
H3: Can I buy Blockbuster merchandise online?
Yes, they have an online store where you can purchase a wide range of Blockbuster-branded merchandise, including t-shirts, hoodies, mugs, and other souvenirs. This is a great way to support the store and own a piece of Blockbuster history.
H3: Why did Blockbuster as a corporation go bankrupt?
Blockbuster’s downfall was a confluence of factors. These include failure to adapt to the rise of streaming services like Netflix, high late fees that alienated customers, and a costly over-expansion strategy. They simply couldn’t compete with the convenience and affordability of digital options.
H3: Is the Bend Blockbuster a franchise?
Yes, the Bend Blockbuster is a franchise, meaning it’s independently owned and operated under a licensing agreement with Blockbuster. This allowed it to survive the corporate bankruptcy.
H3: What’s the future of the Bend Blockbuster?
While the future is uncertain, the store’s current success suggests continued operation for the foreseeable future. The key will be maintaining community support, adapting to evolving consumer preferences, and capitalizing on its unique status as the last Blockbuster on Earth.
H3: How can I support the Bend Blockbuster?
There are several ways to support the store: rent movies, purchase merchandise (either in-store or online), spread the word about the store, and visit if you’re in the area. Even a small contribution can make a big difference.
H3: Does the Bend Blockbuster have any special events or promotions?
Yes, they frequently host special events, such as movie screenings, themed parties, and guest appearances. Keep an eye on their Facebook page for announcements and updates.
H3: Is the store really as nostalgic as people say it is?
Absolutely! Stepping inside the Bend Blockbuster is like stepping back in time. The familiar smell of popcorn, the rows of VHS tapes and DVDs, and the iconic Blockbuster logo evoke a strong sense of nostalgia for a bygone era of movie rentals. It’s a truly unique and memorable experience.
H3: Are they hiring?
It’s always worth checking with the store directly regarding employment opportunities. Due to its popularity, Blockbuster Bend occasionally needs to hire additional staff, especially during peak seasons. The best way to inquire is to visit the store or call them.
Beyond Nostalgia: A Lesson in Resilience
The story of the Blockbuster in Bend, Oregon, is more than just a feel-good tale of nostalgia. It’s a testament to the power of community support, the importance of adapting to changing market conditions, and the enduring appeal of tangible experiences in an increasingly digital world. While the era of Blockbuster as a corporate giant may be over, the spirit of Blockbuster lives on in Bend, a reminder of a simpler time and a symbol of resilience in the face of adversity. The store’s continued operation serves as an inspiration to small businesses everywhere, demonstrating that with the right mix of passion, community engagement, and adaptability, even the most unlikely survivors can thrive. And for those who remember the thrill of browsing the aisles on a Friday night, Blockbuster Bend offers a chance to relive that magic, one rental at a time.