Yes, there is still a Blockbuster store open. Against all odds, defying the streaming behemoths and the shifting sands of entertainment consumption, one defiant outpost of video rental nostalgia clings to life in Bend, Oregon.
The Unlikely Phoenix: Blockbuster Bend
The demise of Blockbuster Video is a familiar story: a cautionary tale of technological disruption and the inevitable evolution of consumer habits. Once a ubiquitous presence on street corners across America, the company crumbled under the weight of competition from Netflix, Redbox, and the burgeoning digital download market. Yet, from the ashes of this corporate titan, a single franchise has risen, transforming from a nostalgic relic into a global symbol of resilience and a touchstone for simpler times. This store, located in Bend, Oregon, isn’t just surviving; it’s thriving, becoming a destination for pilgrimage and a testament to the enduring power of community.
This improbable success story is owed to a confluence of factors. Community loyalty is paramount. Bend’s residents actively support the store, appreciating the personal connection and the unique experience it offers. The store also benefited from the closure of other Blockbuster locations, inheriting a substantial inventory of DVDs and video games. Furthermore, the owners have embraced the store’s quirky identity, turning it into a living museum of 90s nostalgia. They sell Blockbuster-themed merchandise, host viewing parties, and actively engage with fans on social media. They’ve recognized that their store’s primary value isn’t just renting movies; it’s providing an experience that streaming services simply can’t replicate.
Blockbuster: A Brief History of Decline
The fall of Blockbuster can be attributed to several strategic missteps. The company famously passed on the opportunity to acquire Netflix in its early days for a paltry $50 million. This shortsightedness proved fatal. Blockbuster also failed to adapt to the rise of DVD-by-mail services and online streaming, clinging to its brick-and-mortar model even as consumers increasingly embraced digital alternatives.
The company’s rigid corporate structure and cumbersome bureaucracy further hampered its ability to innovate and compete. Decisions were slow and often out of touch with market trends. By the time Blockbuster finally attempted to launch its own streaming service, it was too late. The competition had already gained an insurmountable lead. In 2010, Blockbuster filed for bankruptcy, marking the beginning of the end for the once-dominant video rental chain.
The Bend Blockbuster: More Than Just a Store
The last Blockbuster in Bend, Oregon, has become a cultural phenomenon. It’s more than just a place to rent movies; it’s a time capsule, a symbol of a bygone era, and a community hub. People travel from all over the world to visit the store, take photos, and relive their childhood memories. The store has been featured in numerous documentaries and news articles, further cementing its status as a pop culture icon. The store even became available on Airbnb for a brief period, offering guests the chance to spend a night immersed in 90s nostalgia, complete with unlimited movies, snacks, and video games.
The store’s success is a testament to the enduring power of nostalgia and the desire for tangible experiences in an increasingly digital world. While streaming services offer convenience and vast libraries of content, they lack the personal touch and the sense of community that the Bend Blockbuster provides. Visiting the store is a social activity, a chance to browse the shelves with friends and family, and to discover hidden gems that you might never find online.
Frequently Asked Questions (FAQs)
Here are some common questions about the last Blockbuster store:
Is the Bend Blockbuster a Franchise?
Yes, the Bend Blockbuster is a franchise. However, it operates under a licensing agreement with Dish Network, which acquired Blockbuster’s assets after the company’s bankruptcy. The franchise agreement allows the store to use the Blockbuster name and logo, but it operates independently.
Does the Bend Blockbuster Still Rent VHS Tapes?
While the store primarily rents DVDs and Blu-rays, it does have a small selection of VHS tapes available, mainly for nostalgic purposes. These tapes are often viewed as novelty items rather than a core part of the rental inventory.
How Many Movies Does the Bend Blockbuster Have?
The store boasts a surprisingly large inventory of movies, estimated to be around 1,200 titles, including a mix of classic films, recent releases, and obscure titles that are difficult to find elsewhere.
Can I Still Get a Blockbuster Membership?
Yes, you can still get a Blockbuster membership at the Bend store. However, the membership is only valid at that location. It doesn’t offer any benefits at other former Blockbuster locations (since they no longer exist as Blockbusters!).
What Makes the Bend Blockbuster Unique?
The unique selling point is its rarity and nostalgic atmosphere. It’s a physical embodiment of a bygone era, offering an experience that streaming services can’t replicate. The staff is also known for their friendly customer service and their passion for movies.
What are the Store’s Hours?
The store’s hours vary depending on the season, but it is generally open seven days a week. It’s always a good idea to check the store’s website or social media pages for the most up-to-date information.
Does the Bend Blockbuster Sell Merchandise?
Yes, the store sells a variety of Blockbuster-themed merchandise, including t-shirts, hats, stickers, and even Blockbuster-branded beer! These items are popular souvenirs for visitors.
Is the Bend Blockbuster Profitable?
While the exact financials are not publicly available, it’s widely reported that the store is profitable. This is due to a combination of factors, including strong community support, tourism revenue, and merchandise sales. The owner has also stated that the store has remained financially stable.
What Happens if the Bend Blockbuster Closes?
The closure of the Bend Blockbuster would be a significant cultural loss. It would mark the definitive end of the Blockbuster era and remove a beloved landmark for many people. While the store’s owners are committed to keeping it open, its long-term survival depends on continued community support and tourism.
How Can I Support the Bend Blockbuster?
The best way to support the Bend Blockbuster is to visit the store, rent movies, buy merchandise, and spread the word about its existence. You can also follow the store on social media and engage with its online community.
Has Netflix Ever Reached Out to the Bend Blockbuster?
Yes, Netflix has acknowledged the existence of the Bend Blockbuster on social media, often with playful and supportive messages. There’s a good-natured rivalry between the streaming giant and the last bastion of video rental.
What’s the Future of the Bend Blockbuster?
The future of the Bend Blockbuster remains uncertain, but its enduring popularity suggests that it will continue to thrive for the foreseeable future. The store has successfully carved out a niche for itself as a nostalgic destination and a symbol of community. As long as people continue to value tangible experiences and the personal touch, the Bend Blockbuster will likely remain a beloved part of the cultural landscape. Its future hinges on adapting to changing times while preserving the core values that have made it so special: community, nostalgia, and a love of movies.